Privacy Policy of Wali

Last updated: 03/01/2026

1. Introduction

Wali is committed to protecting the privacy of our users. This privacy policy explains how we collect, use, share, and protect your personal information when you use our services.

2. Information We Collect

We collect several types of information in connection with the use of our platform:

  • Registration Information: When you register in Wali, we collect personal information such as your name, email address, phone number, and other relevant information.
  • Usage Information: We collect information about how you use our platform, including the services you use and the actions you take.
  • Device Information: We collect information about the device you use to access our platform, such as device type, operating system, and device identifier.
  • Location Information: We may collect information about your location when you use our platform, provided you have given your consent.

3. Use of Information

We use the information we collect for the following purposes:

  • Provide and Improve Our Services: We use your information to operate, maintain, and improve our platform and services.
  • Communication: We use your information to communicate with you about your account and the services you have requested.
  • Personalization: We use your information to personalize your experience on our platform.
  • Security: We use your information to protect the security of our platform and our users.
  • Legal Compliance: We use your information to comply with our legal and regulatory obligations.
  • Artificial Intelligence: We may use artificial intelligence technologies to analyze data and provide a better personalized and optimized service.

4. WhatsApp Business Integration

Wali uses the WhatsApp Business Platform by Meta Platforms, Inc. to send operational notifications to the end clients of professionals using our platform.

Access model (On Behalf Of – OBO): Wali acts as an Independent Tech Provider (ITP) and accesses commercial assets — including the WABA ID (WhatsApp Business Account ID) and Phone Number ID — under the "On Behalf Of" model. This means Wali manages and operates the WhatsApp channel on behalf of the professional, without using it for any purposes beyond the contracted service.

Data justification: End-client phone numbers are collected and used exclusively to send Utility messages, which include:

  • Appointment confirmations
  • Appointment reminders
  • Appointment cancellation notices

These messages are requested directly by the professional who subscribes to the service and are strictly limited to the professional-client relationship.

Consent (Opt-in): Professionals using Wali are solely responsible for obtaining prior and explicit consent (opt-in) from their clients to receive WhatsApp messages, in accordance with WhatsApp Business Policies and applicable local legislation. Wali does not send messages to phone numbers that have not given consent to the professional.

Embedded Signup: During the account registration or linking process in Wali, the professional's commercial account data (including WABA information and phone number) is securely shared with Meta Platforms, Inc. through the Embedded Signup flow, for the sole purpose of linking that number to the Wali platform and enabling notification delivery.

5. Use of Information Promoted by Professionals

We use information provided and promoted by professionals who use our platform to notify their clients about appointments and other related matters. Wali is not responsible for the accuracy or completeness of data provided by professionals.

6. Sharing Information

We do not share your personal information with third parties, except in the following circumstances:

  • Service Providers: We may share your information with service providers who help us operate our platform and provide our services.
  • Legal Compliance: We may share your information to comply with applicable laws, respond to legal requests, and protect our rights and property.
  • With Your Consent: We may share your information with third parties when you have given us your consent to do so.

7. Information Security

We take reasonable measures to protect the personal information of our users against unauthorized access, alteration, disclosure, or destruction. We use industry-standard security technologies and procedures to protect your information.

8. Information Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including compliance with our legal, accounting, or reporting obligations.

9. Your Rights

You have the following rights regarding your personal information:

  • Access: You can request a copy of the personal information we hold about you.
  • Correction: You can request that we correct any inaccurate or incomplete personal information.
  • Deletion: You can request that we delete your personal information when it is no longer necessary for the purposes for which it was collected.
  • Restriction: You can request that we restrict the processing of your personal information in certain circumstances.
  • Opposition: You can object to the processing of your personal information in certain circumstances.
  • Portability: You can request the transfer of your personal information to another service provider.

10. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time without prior notice. We recommend periodically reviewing this policy to stay informed of any changes. Your continued use of the platform after such changes constitutes your acceptance of the new privacy policy.

11. Contact

If you have any questions about this privacy policy or about how we handle your personal information, please contact us at contacto@wali.ar.

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